Poor gamesmanship

"With the excitement and world attention of the 2010 Olympic and Paralympic Winter Games, there are many opportunities to grow the tourism sector across the province." That's what the ministry of tourism, culture and the arts proclaimed in its September service plan, targeting $13.3 billion in tourism revenues for 2009 and $14.4 billion for 2010. But just six months later - and one day after the Olympic's closing ceremonies - the ministry was less bullish about the impact of the Games. Its most recent service plan is now estimating $12.9 billion in tourism revenue for the past year and targeting $13.4 billion for 2010. But don't take our word for it. See for yourself.

Provincial tourism revenues

2009/10-2011/12 Service Plan Update

2008/09 Actual - $13.8 billion
2009/10 Target - $13.3 billion
2010/11 Target - $14.4 billion
2011/12 Target - $15.0 billion

2010/11-2012/13 Service Plan

2009/10 Estimate - $12.9 billion
2010/11 Target - $13.4 billion
2011/12 Target - $14.4 billion
2012/13 Target - $15.5 billion

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