British Columbia Lottery Corp.'s recent announcement that it would be adding casino-style games to it's Website wasn't just about responding to "evolving player and online gaming market" demands. According to Douglas College gaming regulation expert Colin Campbell it was also about targeting the so-called Xbox generation.
Speaking on Public Eye Radio, Mr. Campbell explained he's concerned the "kids who have been raised on Xboxes, Nintendos and Sony Playstations are now reaching the age of majority. That is, they're 19 years of age. They can legally gamble. They would have, for them, a lifetime of familiarity with electronic gaming - not necessarily electronic gambling but electronic gaming. And they have, in recent years, been able to game interactively against other opponents via the Internet."
"And now those kids, who have been raised on those type of games - call them the Xbox generation - are now of an age where they're legally-allowed to gamble and they're also of an age where they can legally-acquire credit cards. And I bet you those are the kids the lottery corporation will be trying to draw into their interactive casinos," he continued. "My psychological colleagues have fretted about this for sometime. They've referred to the kids growing up with Nintendos and Xboxes as sitting ducks for developing serious pathological problems in terms of Internet gambling."