The Element Agency, the Vancouver-based advertising firm that worked on Gregor Robertson's successful mayoral campaign, has been acquired by an international communications consultancy. Element did direct mail, print and radio advertisements for the Robertson campaign. In an email sent to friends and colleagues, chief exective officer Don Millar and president Grant Draper advised that Element will remain "intact," despite being bought out by Financial Dynamics Ltd.. In fact, according to Messers. Millar and Draper, that buy out will allow Element to "take our services to the next level and greatly extend our reach," expanding its services to include public relations and research. The following is a complete copy of that email, which was distributed last Thursday.
Dear friends and colleagues,
Today we are happy to announce that Element has joined the international network of FD, one of the world's most sought after communications consultancies.
This is an exciting next step for our business and one that we have been planning for some time. It will allow us to take our services to the next level and greatly extend our reach.
FD works from 22 offices around the world and offers clients a complete range of strategic communications services. We have been impressed by the depth of the knowledge they offer due to their organization in expert specialist teams. The FD Element team will be focused, as always, on sustainability communication and issue advocacy.
Element is remaining intact and the important things will remain the same: our commitment to being there when clients need us, to collaborating on great strategy, then defining clear messages and using creative advertising and the right media mix to get the desired result.
Our belief in always staying ahead of the curve - from online video to web 2.0 advocacy, for example - is a perfect fit with our new forward-looking colleagues at FD. Our service suite will be expanded to include public relations and research, as well as sophisticated web targeting and marketing tools. With all the changes in Washington, D.C., we will be adding an office there.
You can learn more by reading the news release or by sending a note to either of us.
Sincerely yours,
Don Millar
CEO
Grant Draper
President
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