As part of the provincial Liberal's open platform initiative, British Columbians have been invited to "submit videos, photos, art and music that will showcase the beauty, strength and diversity of our province and its people and culture." According to the party, those submissions "will be selected for use on this website and profiled in various way throughout the upcoming provincial election campaign." But this isn't the first time the Premier Gordon Campbell has attempted to get British Columbians to do free audio-visual work for him.

As part of the Campbell administration 2004 throne speech, the government announced it would be inviting "all British Columbians to help picture the true spirit of their province and its people for all the world to see in film, photos, music, art, poetry and literature."

"Under this new 'Picture BC' initiative, British Columbians' images, words and artwork will be featured on the government web site, showcased in printed publications and profiled in countless ways from now through 2010."

"Picture BC will build a library of resources that will be available to participating partners for use in international marketing campaigns, tourism promotions and investment missions."

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