Last week, we exclusively told you about the firing of Louise Comeau, the climate action secretariat's public outreach and strategic engagement executive director. And now the Campbell administration is looking for a replacement. A job posting has appeared on the government's employment opportunities Website. And it includes substantially more detail than the posting that resulted in Ms. Comeau's hiring. Meanwhile, on Thursday, public affairs bureau priority files communications director Kirk Smith issued the following statement in response to a request for comment on Ms. Comeau's firing: "Louise Comeau made a constructive contribution and is committed to climate action. The Secretariat thanks her and wishes her well." The following is a complete copy of both postings.
Executive Director, Public Outreach and Strategic Engagement, Climate Action Secretariat, Officer of the Premier
Encourage all British Columbians to understand the actions they can take regarding climate change
The BC Climate Action Secretariat was created as the central government agency responsible for meeting the province's greenhouse gas reduction targets by coordinating climate action activities across government and with stakeholders. Our mandate is to ensure an innovative and effective approach to climate action in British Columbia.
As Executive Director you will oversee the establishment of the Public Outreach, communications and Strategic Engagement Plan framework. Utilizing your sound and proven communications expertise you will establish programs to reach out to all British Columbians allowing them to understand climate change and feel encouraged to take action. A seasoned collaborator, you are able to engage a diverse host of organisations and individuals that can contribute to reducing greenhouse gas emissions. A proven leader with sharp instincts, you can anticipate needs and generate creative ideas, solutions and recommendations ensuring a coordinated and integrated approach in responding to climate change issues.
You thrive in a fast-paced, dynamic environment always remaining results-focused but with the capacity to adapt to changing priorities, motivating others to try new approaches to outreach and engagement while managing the challenges and complexities of a political environment.
There will be extensive travel opportunities with this position.
Your skill set likely begins with your Bachelor's or Master's degree in environmental education, environmental psychology, communication, journalism or related discipline.
Your additional experience includes:
- Working in the areas of outreach and communication with experience in the area of climate action, preferred
- Leading, establishing and meeting goals, accomplishing change, developing teams, promoting innovation and ensuring accountability
- Giving presentations and being an effective public speaker
- Setting up infrastructure for councils
Prior to applying on this competition please view the job description attached below for a complete list of duties and qualifications.
Position is excluded from Union membership.
Competition: EXEC DIR, PO & SE Climate Action Secretariat
Closing Date: 2007-05-07
The BC Climate Action Secretariat was created as the central government agency responsible for meeting the province's greenhouse gas reduction targets by coordinating climate action activities across government and with stakeholders. The Secretariat has a mandate to ensure an innovative, coordinated and effective approach to climate action in British Columbia.
The Head of the Secretariat and the staff at the Secretariat provide leadership to government and ensure the implementation of strategies that are in alignment with government priorities. Inherent to these responsibilities is the role of responding to inquiries, questions and concerns of numerous stakeholders, First Nations and the public.
PURPOSE OF POSITION
The Executive Director oversees the establishment of the Public Outreach, communications and Strategic Engagement Plan framework for the Province's action on climate change initiative. Through integrated and consistent messaging, this position promotes understanding and encourages the active engagement of citizens, local governments, the BC Government and the broader public sector (Schools, Colleges, Universities, Health and crown Corporations) to take steps to reducing B.C.'s total greenhouse gas emissions.
NATURE OF WORK AND POSITION LINKS
The Executive Director, Public Outreach and Strategic Engagement plays a key role in engaging and collaborating with all organisations and individuals that can help reduce B.C.'s greenhouse gas emissions. This position will establish programs to reach out to all British Columbians so they clearly understand climate change and feel encouraged to take action.
Responding to the Head, Climate Action Secretariat, the Executive Director uses creativity and initiative to anticipate needs and generate ideas, solutions and recommendations; consults and collaborates with a diverse range of internal and external stakeholders to facilitate or coordinate the delivery of initiatives that support the Public Outreach, communications and Strategic Engagement Plan; ensures a coordinated and integrated approach in responding to climate change issues; and conducts research to develop and test the effectiveness of messaging.
Working in a fast-paced, dynamic environment, the Executive Director is Director is results focused, adapts to changing priorities, has exceptional communication skills, is able to motivate others to try new approaches to outreach and engagement, and can manage the challenges and complexities of the issues and political environment. The incumbent also possesses a record of success as a leader who has established goals, accomplished change, developed teams and promoted innovation and has a deep understanding of business and strategic planning practices and processes. Weekly travel is requirement of the job.
Position links include:
Head, Climate Action Secretariat - to receive general direction; to provide recommendations and expert advice on public outreach and engagement issues.
Climate Action Secretariat Team, Ministry green teams and colleagues in other departments - to consult and provide information/research results; to provide outreach component for specific projects; to receive expert advice and information.
Public Affairs Bureau - to work with in developing messaging for internal and external communications, together with the news media; to coordinate print, electronic and other materials and to direct earned media and advertising campaigns.
Public Service Stakeholders (e.g. Ministries, green teams) - to oversee and provide guidance in the implementation of Ministry led programs in support of the Public Outreach and Strategic Engagement Plan; to recommend improvements and ensure communications and messaging is consistent and meets objectives of the Climate action secretariat; External Stakeholders (e.g. industry, non-governmental organizations, any group delivering outreach and education programming at the community level) - to consult; to provide information and guidance; to build and facilitate partnerships and to collaborate on projects.
Consultants/Contractors - to contract services for research and other services as required.
SPECIFIC ACCOUNTABILITIES / DELIVERABLES
A. Coordinates development and oversees implementation of a Public Outreach, Communications and Strategic Engagement Plan, to mobilize citizens, organizations, stakeholders and partners
1. Presents plan and related proposals, and secures CCCA approval for initial Outreach and Strategic Engagement Plan and budget.
2. Oversees and provides guidance in the implementation of Ministry driven programs in support of the Plan and ensures coordination and communication on a government wide basis so there is coherence in outreach approaches e.g. facilitates, coordinates, or collaborates with Ministry and external stakeholders in the development and delivery of their program/initiatives in support of the Plan; recommends amendments to ensure programs are cohesive and delivery and messaging is consistent and meets objectives of the Plan.
3. Develops and executes Climate Action Secretariat driven components of the Plan as required/directed (e.g. establishing Citizens Conservation Council) ensuring programs/components are delivered within budget and according to agreed timelines and managing staff as appropriate.
4. Develops citizen, public sector and local government strategies within overall Plan.
B. Citizens Conservation Council (CCC)
5. Establishes effective operations/coordinates logistics to facilitate CCC's delivery of its mandate and contribution to the ongoing development of the Outreach and Strategic Engagement Plan.
C. Stakeholder relations
6. Engages and collaborates with all sectors, individual and organizations that can help reduce B.C.'s total greenhouse gas emissions.
7. Reaches out, through execution of the plan to all British Columbians so they clearly understand both the problem and how to address it, and feel encouraged to make inspired suggestions and changes in their own lives.
8. Ensures meaningful and effective communication and consultation on climate action with, stakeholders, local government, BC Government and the public sector; maintain open door to engagement with stakeholders; support timely two-way communication and input into ongoing development of the climate action agenda.
9. Facilitate consultation and communication with key stakeholders coordinating with ministries and the Climate Action Secretariat.
10. Provides expertise and guidance to external organizations in developing programs and initiatives in support of climate action.
11. Shares learning from research with Climate Action Secretariat team, ministries and other interested public service stakeholders i.e. green teams.
D. Outreach research and messaging
12. Manages external consultants, negotiates contracts, and converts research results into program execution.
13. Manages budget and ensures consultants perform as per agreed contract deliverables.
14. Establishes research baseline and tracking metrics for general population and public sector understanding of global warming and the actions needed to effectively reduce greenhouse gas emissions in BC; completes focus groups and research to establish baseline from which progress can be tracked, tracks metrics, incorporate research results into Outreach and Strategic Engagement Plan.
15. Converts results of research into testable communication messages and approaches and ensures they are consistently executed in outreach approaches, materials and activities.
16. Develops proposed messaging and work with the Public Affairs Bureau (PAB) in accordance with research results and Outreach and Strategic Engagement Plan (e.g. expanding Climate Action Secretariat website, creating template for presentations, developing website tools); coordinates pre-tests in focus groups and polling; secures approval for execution in template print and electronic materials; coordinates PAB deliverables e.g. creative development, print and electronic materials, advertising campaigns.
17. Establishes effective relationships for productive communication with PAB, internal communications officials, green teams and other government officials responsible for communicating internally and externally and that can help leverage behaviour change activities.
18. Partners with ministries to deliver global warming messaging, behaviour change programming to citizens, public sector and local government.
E. Maintain strategic orientation
19. Links long-range climate objectives to near-term planning and program execution.
20. Aligns Outreach Plan with government/Climate Action Secretariat priorities.
21. Supports Climate Action Secretariat team objectives for outreach and engagement and engages team in providing input to outreach and engagement planning.
22. Contributes to achievement of Climate Action Secretariat mandate, communicates climate action vision to internal and external stakeholders, work to resolve obstacles to forward momentum.
Annual Public Outreach budget of $3.8 million, plus $5 million for advertising.
Develops and finalizes terms of contracts, reviews work performance, and confirms that work met contractual requirements.
DIRECT SUPERVISION (i.e., responsibility for signing the employee appraisal form)
Directly supervises staff
# of Regular FTE's 2
# of Auxiliary FTE's
Supervises staff through subordinate supervisors
# of Regular FTE's
# of Auxiliary FTE's
TOOLS / EQUIPMENT
Standard office equipment. Computer and standard software.
Standard office environment.
Travel required within the province, including travel to Vancouver at least once per week.
Overnight travel required, for as long as two weeks at a time to work with focus groups and accomplish public sector outreach in other regions of the province.
This position may assign and monitor the work of an administrative assistant, but not directly supervise.
Also, at the time of writing, it is anticipated this position will directly supervise the work of two Public Outreach assistants.
This position may lead project teams for those projects initiated within the Climate Action Secretariat. For projects initiated and executed outside of the Climate Action Secretariat (e.g. within the Ministries), this position will facilitate, coordinate or provide guidance to stakeholders.
Brenda Young, BC Public Service Agency
March 5, 2008
Executive Director Public Outreach and Strategic Engagement
Climate Action Secretariat
The Province is taking action on climate change. We have established an ambitious agenda to meet or beat the best practices in North America for reducing carbon and other greenhouse gases.
You can share your passion for climate action and your innovative ideas by being part of a team that will ensure BC is at the forefront of environmental and economic leadership for years to come.
Reporting to the Head of the Climate Action Secretariat, the Executive Director, Public Outreach and Strategic Engagement will support ministry efforts to:
* Engage and collaborate with all sectors that can help reduce BC's total greenhouse gas emissions
* Reach out to all British Columbians so they clearly understand both the problem and how to address it, and feel encouraged to make inspired suggestions and changes in their own lives.
You will be able to demonstrate extensive experience engaging industries, First Nations, environmental groups, the scientific community, and others; an ability to encourage constructive and solutions-oriented discussion, and an ability to communicate complex ideas to many audiences in easily understandable terms.
This role demands a results focus, strategic orientation and thinking to ensure an aggressive pursuit of the Secretariat's goals and objectives. You must maintain an understanding of the challenges and complexities of the issues and possess a record of success as a leader who has established goals, accomplished change, developed teams, promoted innovation, built relationships, solved problems, and ensured accountability. A deep understanding of business and strategic planning practices and processes, project management, and exceptional communication skills are all essential.
You are an energetic, committed professional who generates ideas and solutions and enjoys a fast-paced, complex environment where consensus building across diverse stakeholders is essential.
You will possess related post-secondary education and have demonstrated strategic leadership and strong relationship building competencies.
To express your interest in this opportunity, send your resume to LC@gov.bc.ca by May 7, 2007. Please identify salary expectations. Proposals for temporary or part-time positions will be considered.