Playing favourites?

The young provincial Liberals have organized a video contest to see who can best promote the Campbell administration's latest throne speech or budget initiatives. But they're not looking to the federal Grits headlining "Hi, I'm a Liberal." campaign for inspiration. Instead, in an email promoting the contest - which closes today - youth president Chris Sandve uses a Conservative advertisement mocking party leader Stephane Dion as an example of the kind of video he's looking for. Fancy that! The following is a complete copy of that email.

-----Original Message-----
From: Chris Sandve
Date: Wed, 13 Feb 2008 00:49:11
Subject: Video Contest!

Hey:

The BC Young Liberals have launched a Video Contest!

EVERYONE who participates in the contest will receive a custom BC Liberal Travel Mug. The GRAND PRIZE winner will receive an iPod Touch with 8GB of storage for music and videos as well as a wireless internet browser! (see:
http://www.futureshop.ca/catalog/proddetail.asp?logon=&langid=EN&sku_id=0665 000FS10098743&catid)

Here are the contest details:

- Your task is to create a video "advertisement" that can be posted online.
- Your advertisement should promote the Throne Speech measures announced today and/or the 2008 Budget which will be released this coming Tuesday.
- You should focus on making your ad funny, creative and different - try and do something new that hasn't been done before.
- You can film yourself/your friends and create your own footage and/or use existing footage that you find online, as content for your video.

To enter, you must submit a video no later than Monday March 3rd. The best way to submit your video is to post it on YouTube and send us the link. If you need help creating a video or have any questions, please let me know.
Don't let a lack of tech savvy/resources keep you from entering - we can help (just ask!).

Here are a couple examples of good video ads:

http://www.youtube.com/watch?v=rlATFrHhMQc
(this one pieces together existing footage)
http://www.conservative.ca/index.php?section_copy_id=95717§ion_id=4804&language_id=0 (this one is filmed)

Let me know if you have any questions and GOOD LUCK!

Chris

Chris Sandve
Campaign Aide (Vancouver-Point Grey)
President (BC Young Liberals)
BC Liberal Party

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