In years past, the British Columbia Lottery Corp. has referred to its level of public support as an "important" performance measure because "it serves as the foundation for BCLC to offer responsible gaming to public in British Columbia." But it seems the corporation has since had a change of heart. Because the measure has been quietly removed from its latest service plan. The reason: according to the plan, "what matters is whether or not the public has trust and confidence in the gaming activities BCLC oversees, not whether the public supports BCLC as an organization." Of course, this has nothing to do with the fact the corporation took a drumming last year when ombudsman Kim Carter released a damning report that found its "validation and prize payout proceedures" for lottery winnings "were unreasonable." Will coincidences never cease!