Heart and Seoul

The provincial government initiative to "diversify B.C.'s economic ties with the Asia Pacific" continues. The latest news: over the holidays, the Campbell administration quietly announced it would be hiring a consultant to "provide services as a Trade and Investment Representive (TIR) in the Korea market for the Ministry of Economic Development" by spring 2008. According to documents posted on BC Bid, the representative "will be responsible for advancing and defending BC's commercial interests in that market." The following is a complete copy of the relevant portion of that document.

4 Background

Building on the success of the Asia Pacific Trade Council (Korea Market Advisory Group Report) and the Asia Pacific Initiative the Province of British Columbia will continue to move forward with establishment of representative services in Asia Pacific by expanding British Columbia's trade and investment representative services to the Korea market.The BC Ministry of Economic Development will look to establish a trade and investment representative in the Korean market by spring 2008 to further enhance and develop the economic ties between BC and Korea. The representative will report to the Asia-Pacific Business Development Unit of the Ministry of Economic Development. He/She will assist in the development of business plans.

The representative will be responsible for advancing and defending BC's commercial interests in the market while also following up on key recommendations laid out in the Korea Market Advisory Group Report, the Asia Pacific Initiative and the Ministry of Economic Development's South Korea business plan. The representative will work to promote and market BC as a source of world-class goods and services in the global marketplace, and as a highly competitive location for investment.

Activities would include:

i. Ensuring BC remains a magnet for talent and investment, value-added production and trade
ii. Advancing BC's relationships with select international partners and fostering mutually advantageous long-term relationships; and
iii. Engaging in strategic partnerships with industry and key stakeholders to enhance the ability of BC companies to compete and prosper globally, including promoting stronger scientific and research relationships.

5 Services

5.1 Service Areas

The following sub-sections list the details of the type of services that

the Province may require from Qualified Suppliers:

5.1.1 BC Trade and Investment Representative Services in Seoul, Korea

The Consultant in Seoul, Korea will be required to provide representative services on behalf of the Ministry of Economic Development focussed but not limited to the following categories:

a) Investment Promotion
b) Trade Promotion
c) Visit/Delegation Support
d) Relationship Building
e) Market Research

For the areas of, investment promotion, trade promotion, and market research the industry sectors include, but are not limited to:

a) Advanced Technologies
a. Alternative Energy
b. Digital and New Media
c. Information Communications Technologies
d. Environmental Technologies
e. Life Sciences
b) Education
a. Advanced Education
b. K - 12
c. English as a Second Language
c) Natural Resources
a. Forest Products
b. Mineral Fuels / Ores
d) Tourism
e) Agri-Food and Seafood

The consultant will be an industry expert, with sector specific knowledge and an established network. The consultant lives in the target market and provides instant access to the market on behalf of the province and BC companies, institutions, and other identified clients by the Province of BC. It will be expected that the consultant will deliver the following:

* To contribute to the delivery of investment deals into the province over the term of the contract.
* To contribute to the entrance of British Columbia companies into the Korean market by way of good or service export over the term of the contract.
* To assist on program development/delivery for official British Columbia government visits to Korea during the term of the contract.
* To support business delegation missions over the term of the contract.
* To conduct market research on priority sectors highlighted by the Province in the Korea business plan.

The ministry expects that the consultant perform the following to ensure delivery of the above items:

* Conduct a minimum of 24 pre-qualified Corporate Calls on an annual basis with key decision makers or decision influencers in the sector and market to present the business case for locating in British Columbia, and to generate investment leads.
* Generate a minimum of 24 Investment leads on an annual basis, a lead is defined as a company that has an investment project planned, a short-list of locations identified, a budget assigned and a project lead.
* Generate 12 Client Executive Visits to British Columbia on an annual basis.
* Deliver 12 seminars or presentations to relevant audiences on the merits of establishing a presence in British Columbia to expand business in North America/Asia Pacific.
* Participate at various events in their territory, e.g. industry shows, conferences and seminars.
* Monitor and report on key marketplace intelligence including trends, mergers, acquisitions, industry issues etc.
* Identify/confirm prospective sales partnering opportunities.
* Attend select trade and investment events to represent British Columbia companies/products and to generate sales leads.
* Plan and deliver on ground support for in-bound and out-bound trade and investment initiatives.
* Work with the Canadian Embassy commercial section and the Canadian

Consulate Busan and other partners, in the effective execution of sales/marketing/business plan activities.It is expected that trade and investment promotion and related activities will consume 80 percent of the consultant's time, while inbound/outbound mission support and relationship building activities the balance.

In summary it is expected that the consultant deliver the following on an annual basis in order to achieve above noted outcomes:

24 corporate calls
24 Investment Leads identified
12 Client Executive Visits
12 seminars or presentations Mandates and Skills

Specific mandates and skills include the following:

a) Bachelor's or Master degree in commerce or trade, and/or international relations; and minimum of 10 years working experience in commerce, trade, investment and/or intergovernmental organizations; and successful track record of attracting investment and business development/expansion.
b) Ability to utilize its established network: of Korean commercial and Korean government contacts in Korea, industry sector contacts relevant to BC's strengths; contacts in government departments with specific mandates for trade and investment; and contacts in sector-specific industry associations, as well as organizations who can assist in sector-specific trade and investment outcomes as defined in section 5.1.1.
c) Knowledge of business practices in Korea.
d) Knowledge of Canada and especially BC's commercial and economic interests.
e) Ability to maintain contact in English and Korean with all identified stakeholders in the market.
f) Fluent oral communication skills in English and Korean and fluent written communication skills in English and Korean.
g) Ability to operate MS Windows, MS Office (Word, Excel, PowerPoint), and most internet applications.
h) Ability to provide written summary reports to project manager in BC on a monthly basis including tele-conference calls.
i) Ability to be legally established and entitled to work in Korea, to perform services outlined in the RFQ, and if required the ability to incorporate in Korea to hire staff and perform other necessary business functions associated with an incorporated entity to deliver services outlined in the RFQ.
j) Ability to fulfil the requirements as outlined in this RFQ to deliver trade and investment representative services in South Korea. Ministry Provided Services

The Ministry will provide the following:

a) A comprehensive briefing on BC's economy and priority sectors for the South Korean market.
b) A comprehensive overview of BC Government priorities and strategic objectives in the South Korean market.
c) Updates on proposed / confirmed delegations from BC to South Korea.
d) Office facility/space in Seoul.

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