That'll be the tagline for the provincial government's new public service marketing plan, scheduled to be rolled out at 8:00 tonight, during the Premier's Innovation and Excellence Awards ceremony. It's our understanding that brand will be accompanied by a number of incentives for those already in the civil service, as well as new recruits. Of course, we're sure out astute readers can think of many examples where ideas have worked under the Campbell administration...or not, as the case may be. Examples are welcome.
March 27, 2007