Put on a happy face!

If you didn't already know British Columbia was "The Best Place on Earth," you soon will. In an email sent out last Thursday, acting corporate operations director Anita Pangborne-LaHue advised employment and income assistance staff that the provincial government's new BC mark - "which features a rising sun, mountains and water," as well as the "The Best Place on Earth" motto - "will now be used consistently across government." As a result, the ministry is working to update all "external documents" to accommodate that mark. And that surely will be a comfort to the 134,000 British Columbians presently receiving employment or income assistance. The following is a complete copy of that email.

From: LaHue, Anita EIA:EX
Sent: Thu 18/01/2007 3:24 PM
Subject: Use of Government Logo

As you may know, government has been transitioning from using the government crest to using a new BC Mark on all government documents. We are now entering the next phase of implementation. The mark, which features a rising sun, mountains and water, the British Columbia wordmark "The Best Place on Earth".

Effective immediately, this mark will now be used consistently cross-government.

Please note that divisions who currently hold 'hard copies' of documents, such as business cards or letter head, which bear the crest or any other logo are to exhaust their current stock before new copies, with the new logo, are ordered. Staff are not required to provide the logo when new stock is ordered as Queens Printer has been advised to use the new mark on all government documents.

In order to accommodate these changes, Corporate Operations is currently working, in collaboration with Information Privacy and Records Management Branch, to update all internal ministry forms and templates available on the Inter/Intranet with the government mark. External documents and online copies of current ministry publications, such as brochures, will also be updated.

For your reference, a letterhead template and business card template, using the new logo along with an electronic version of the BC Mark are available at: http://icw.eia.gov.bc.ca/commun/index.htm .

Thanks

Anita Pangborne-LaHue
A/Director
Corporate Operations Branch
Corporate Planning and Operations Division

9 Comments

bc may truly be the 'best place on earth' if one is a corporate privateer. much of the rest of the world has woken up.

however, if one is a person with a developmental disability and desires to live in a group home in a safe and competently staffed environment, indications are that a series of revolving basement closets may be the more likely outcome given the bcliberals and clbc's commitment to closing 100 group homes before 2010. a truly olpian accomplishment.

"And that surely will be a comfort to the 134,000 British Columbians presently receiving employment or income assistance."

Caustic and hilarious.

Grace McCarthy must be back with a new smile campaign. Ths gang has money for logos but can't feed or house the poor, help the disabled, mentally challenged and the working poor. Shame Gordo and your colelction of high paid hacks.

"can't feed or house the poor, help the disabled, mentally challenged and the working poor"

The NDP couldn't either.

1991-2001. Poverty and misery existed despite during the 1980's the NDP repeatedly said they would eliminate both.

Shame on Mike Harcourt, Glen Clark, Adrian Dix and all of the other NDP hacks and politicians past and present.

I have asked this many times, so I may as well do so again. Can anyone imagine the Govt of Alberta or the State of Washington running commercials or printing up stationery that contained such a silly motto as "best place on earth!" If the intention is to make BC sound like the land of the loudmouth and the home of the airhead, it's probably going to work.

"I have asked this many times, so I may as well do so again. Can anyone imagine the Govt of Alberta or the State of Washington running commercials or printing up stationery that contained such a silly motto as "best place on earth!" If the intention is to make BC sound like the land of the loudmouth and the home of the airhead, it's probably going to work."

Guess Budd has the loudmouth part down pat.

Washington did come up with a slogan, ("sayWA!" as in "say wha") and it turned out to be a disaster because few people got the concept.

Alberta did have an advertising campaign a few years ago - focused on tourism.

Wyoming has a slogan "Like No Place on Earth".

The NDP never was particularly positive about much of anything. Except for Fast Ferries.

But granted "The Best Place on Earth" is a bit of a stretch. The best slogan has been "Super, Natural British Columbia". They should have kept it.


It's just like the silly People's Square concept the Liberals government is trying to flog off on naive municipal politicans.

Yes Spirit Square, like Spirit Bear. Offered to local electees at the last Union of BC Municipalities expense-fest, the government is offering to match municipal costs to erect local squares, as if people need a place to stand and feel proud of the added tax costs they have just endured.

Too bad the hucksters didn't offer matching dollars for food banks or homeless shelters, but once the UBCM's free lunch bill was rung up it appears the only thing left for the voting peons were empty squares.

It's also just like the insulting and patronising notes Deputy du Toit from mcfd insists that all managers send to their staff with gift certificates and which read: 'caught you doing something right'....

The message seems to be that until her arrival they have been wrong, wrong, wrong.

Hello
What is the BCGEU's position, if any, on the new provincial logo with the caption that says "best place on earth"?

Personally, I am embarrassed for several reasons;
1) It is egotistical, who are we to say we are better than anyone or anywhere else? “Beautiful British Columbia” or “Super, Natural British Columbia". are perfect.

2) They have abolished the coat of arms logo that has been in place since – what, 1912? Who are they to mess with tradition without consultation of the people of BC?

3) This is a huge and ridiculous expense. They are changing signs, business cards, letterhead……on and on. Those millions would have been better spent on health care!!!

Leanne

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