The proliferation of corporate titles continues unabated in the Campbell administration. On November 10, Michael MacDougall was appointed the chief operating officer at the ministry of health - a post previously held by Dave Woodward under another name: associate deputy minister. At the same time, children and family development deputy minister Lesley du Toit as hired Donna Knox her chief operating officer - a new position within the ministry. And now word has reached us that Public Service Employers' Council chief executive officer and associate deputy minister Bob de Faye has joined health as its chief administrative officer. And what will the chief administrative officer be doing, you may wonder? The answer: preparing the ministry for the next round of collective bargaining and taking responsibility for its human resources division.