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June 02, 2006
A branding exercise

Earlier this week, West Vancouver-Sunshine Coast-Sea-to-Sky Country MP Blair Wilson was appointed the Liberal's critic for sport and the Olympics. Of course, our astute readers will be well aware what a superb choice Mr. Wilson is for that job - especially given his long association with the exciting and dangerous sport of bobsledding. An example: during the recent election campaign, the restauranteur's flyers featured a photograph of him standing behind one such sled, bearing the Olympic logo. That was a bit of a no-no. And, at the time, Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games communications director Renee Smith-Valade informed us "As soon as we were made aware of the brochure, we immediately spoke to Mr. Wilson's campaign manager who apologized for the use of our emblem. And he has - in fact - taken immediate steps to comply with our request to discontinue all use of the logo and destroy any remaining material that contains the logo."

Posted by Sean Holman at 10:37 AM
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... and?

Posted by Huh on June 2, 2006 11:14 AM




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