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July 30, 2005
Quality verus quantity

Earlier this week, the Times Colonist's Sarah Petrescu reported the provincial government had fined Maximus Inc. - the American firm that won the privatization contract to administer PharmaCare and British Columbia's Medical Services Plan. The reason: "it's taking about 15 minutes to answer a call, instead of the under three minutes required in its contract." But, according to a former bureaucrat familiar with the plan, there's more at stake than how fast the company answers calls.

In a letter, sent to Public Eye and Times Colonist columnist Les Leyne, 32-year civil service veteran Christine Toucher writes when the medical service plan was first established the government "recruited staff and placed them into a training process which offered six months intensive training followed by a two year "trial" period before the person was considered to have enough experience to operate independently."

But now "The contract holder has hired new workers but those workers have two weeks training." All of which makes Ms. Toucher wonder, "Does it really matter how many thousand calls you answer if you cannot assist the caller, if the information you give is incorrect?" The following is a complete copy of her letter.

***

I am now retired but worked for 32 years for the BC Government, twenty of those in MSP. A point which seems to be missed by many in looking at privatizing government services, such as MSP, is what defines service and how do you measure quality.

BC medical Plan arose out of the amalgamation of the three major medical insurance plans in BC in the early seventies , when the government assumed the responsibility for delivering health insurance to all eligible BC residents. The three were MSA, Cu&C and Government employee medical services.

BC Med was tasked with two responsibilities. To insure all eligible residents and to pay medical practitioners for appropriate services. When we think of MSP we generally think of the coverage aspect as this is where most of the public has direct contact with the public.

As with all things new, there are a great deal of rules and regulations written around the legislation to clarify roles and responsibilities. The early managers of the plan set the style and the objectives for staff at that time. For the registration and premium billing section the purpose of the work became the integrity of the system and the ability to communicate regulations to the public.

To meet this objective the plan recruited staff and placed them into a training process which offered six months intensive training followed by a two year "trial" period before the person was considered to have enough experience to operate independently.

Over the years there were the usual problems with the need to mechanize a paper burdened system, the need to keep up with a changing medical system worldwide. The increased population, move to phone usage for business pressures and an increasingly mobile population all added to the work flow problems. With the advent of the nineties and downsizing MSP fell into the spiral of lack of trained staff resulting in processing delays which led to increased phone call which resulted in processing delays ans so on. Complaints made it to the floor of the house about the time it took to get through to MSP (as it was now called). It can be noted however that the public felt that when they got through they were dealt with courteously and efficiently.

Now we see the government setting the plan out to a private company to deliver the services. The contract, which for matters of privacy, is not a public document and we do not know what the deliverables are. The recent fines would suggest that "numbers" and telephone standards (time taken to answer) are the key. What of the integrity of information received and given? Does it really matter how many thousand calls you answer if you cannot assist the caller, if the information you give is incorrect.

The contract holder has hired new workers but those workers have two weeks training, mostly on the equipment they use. Just prior to MSP being privatized the staff won a classification appeal because "the knowledge required to do the job adequately was not available in a manual, but required extensive use of knowledge, prior experience and decision making"

The private sector thinks of work in a quantifiable way with deliverables and a bottom line of "profit". It has been long recognized that many citizen services need a different approach and thus the need for public service is identified. I note that Mr Abbott clarified that saving money was not the issue. That is just as well as MSP had been noted and commended for running a very cost efficient system. The question is service to the public. But is having the phone answered really the service the public is looking for or do they want their problems resolved, their questions answered and their requests actioned. It is no use answering the telephone in 3 minutes if the information you then give out is incorrect.

Christine Tocher

Retired, Manager, Health Information Line

Posted by Sean Holman at 07:56 PM
Permanent link

Why would it take six months to train someone to answer a phone? And a 2-year "trial" period? Even if you could find someone desperate enough to accept those conditions today, it would probably be against some sort of labour law.

Posted by puzzled on July 30, 2005 10:38 PM

Obviously the training would cover more than just the act of answering a phone dumbass!

Posted by defiler on July 30, 2005 11:40 PM

You're right - I'm sure the training would also cover the fine art of how to show up for work at 8:30, take lots of coffee breaks and lunches, and leave at 4:30 precisely.

Posted by puzzled on July 31, 2005 08:36 AM

I am puzzled by the inanity of some people in discussing what ought to be a fairly serious topic. Perhaps that reveals something about the person's motives and character?

The astounding thing about this contract to me is that it's for ten years. There's clearly an intention here to make sure the NAFTA rules make it very difficult for a future government to return to providing this service through a line department of government.

Posted by Budd Campbell on July 31, 2005 10:29 AM

OK let's have a serious discussion then. Why is this call centre different than any other call centre? There are call centres for extended health benefit plans, credit cards, computer software and a host of other services. Isn't a call centre for MSP similar to these and, if not, why not?

Posted by puzzled on July 31, 2005 11:48 AM

Call centre in India maybe?

Posted by dr_laura on July 31, 2005 08:20 PM

Obviously, puzzled isn't interested in the letter from Christine Toucher. She describes in detail the extensive training that was, at one time, provided to people administering this program and answering questions about it. The private company figures that a "quick and dirty" approach will do. They, and the public they are supposedly serving, are finding out the hard way that it won't work. The time to answer a call has increased to a quarter of an hour. They are bogged down, obviously.

puzzled could care less. His only interest is in making warmed over Parkinson's Law type characterizations of anyone who is employed by government. Obviously, he hasn't learned that there are inefficiencies and performance inadequacies in private busines as well.

And can anyone tell me why this contract was set for a ten year term, other than to entrench private delivery and to unduly favour the first contract winner.

Posted by Budd Campbell on August 1, 2005 12:15 AM

"puzzled" has certianly added to the serious topic. Perhaps with a little bit of research - go look at the Medical Services Act for instance, he would apreciate that administering the legislation that protects the integrity of the BC Healthcare system is a complicated task. Just ask any Tax accountant how many years of training they require to try and work with the Income Tax Act. Why would a system that not only registers our citizens for MSP premiums, but pays the doctors and other health care providers, be any simpler. It is a complicated, serious task. One where an indipendant classification review stated that the employees should receive a higher pay grade due to the complicated decisions they were required to make.

Posted by Nigel on August 4, 2005 04:40 PM




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