The final tab

Yesterday, the government released its public accounts - detailing the province's annual expenditures. But what those documents didn't detail is the exact amount spent on the Campbell administration's pre-election ad binge. But, following complaints from reporters, Finance Minister Carole Taylor agreed to release that information - which was hand-delivered to the press gallery a short time ago. According to the five-page spreadsheet, the government pumped $13.9 million into its four-part partisan Best Place on Earth campaign, which helped push the bureau $7.5 million beyond its $11.5 public information advertising budget. The spreadsheet was not electronically distributed to media outlets province-wide. The following is an edited copy.

Forest Fire Prevention

A campaign to inform British Columbians about measures they can take to prevent forest fires.

Cossette Communications (creative and production services), RFP, $207,030.10
Genesis/Shepansky (advertising purchasing), RFP, 1,137,248.84

All costs re-covered from the ministry of forests.

Tourism (Best Place on Earth advertisement)

A campaign to encourage British Columbians and Canadians to vacation in BC.

Cossette Communications (creative and production services), RFP, $939,148.77
Genesis Shepansky (advertising purchasing), RFP, $3,430,983.15
Cheadle Photography (photography services for the image bank), ITQ, $47,930.77
Miscelleneous (promotional material), DP, $125.71

West Nile

A health promotion campaign aimed at informing British Columbians about the steps they can take to avoid contracting the West Nile virus.

TBWA (creative and production services), RFP, $64,763.08
Genesis/Shepansky (advertising purchasing), RFP, $568,999.55

All costs recovered from the ministry of health.

Achieve BC: New Student Spaces (Best Place on Earth advertisement)

To inform British Columbia's students and relatives of students as to new opportunities to access new advanced education spaces across the Province via the Achieve BC internet tool. Portion of project funded by public Affairs Bureau.

Cossette Communications (creative and production services), RFP, $352,064.15
Cossette Communications (creative and production services), RFP, $215,085.00
Genesis Shepansky (advertising purchasing), RFP, $1,914,255.61
Miscelleneous (purchase banner), DP, $416.00

All costs, except $215,085.00 in creative and production services, recovered from the ministry of advanced education.

Invest Here (Best Place on Earth advertisement)

A campaign to inform British Columbians about investment opportunities that exist in British Columbia as a result of the improved economic climate.

TBWA (creative and production services), RFP, $ 307,256.85
Genesis/Shepansky (advertising purchasing), RFP, $2,870,256.00

All costs recovered from the ministry of small business and economic development.

Best Place to Work (Best Place on Earth advertisement)

A campaign to inform British Columbians about employment opportunities resulting from the improved economic climate.

TBWA (creative and production services), RFP, $737,811.05
Genesis/Shepansky (advertising purchasing), RFP, $3,098,603.50

New Parks

A campaign to inform British Columbians about the creation of new parks.

Cossette Communications (creative and production services), RFP, $78,106.04
Genesis/Shepansky (advertising purchasing), RFP, $294,314.22

Budget Consultation Mailer

A campaign to seek input from British Columbians on the priorities for the 2005/06 budget and fiscal plan.

TBWA (creative services), RFP, $58,130.08
Genesis/Shepansky (advertising purchasing), RFP, $30,834.65
Queens Printer (production and distribution services), QP Req, $343,509.14
Cheadle Photography (photography services), DP, $1,900.00

BC Day

Provide creative production and management of radio and print ads to celebrate BC Day.

Grey Advertising (creative and production services), RFQ, $22,610.00
Genesis/Shepansky (advertising purchasing), RFP, $95,683.58

Picture BC: Video

Development of a promotional video to inform UBCM members of opportunities associated with the Picture BC initiative. An initiative to promote regional economic, lifestyle and cultural opportunities.

Cossette Communications (creative and production services), RFP, $137,386.00
Receiver General of Canada (official registration of wordmark), DP, $500.00

Olympic Thank You

A campaign recognizing BC Olympians as they prepared to travel to Athens.

Grey Advertising (creative and production services), DP, $1,560.00
Genesis/Shepansky (advertising purchasing), RFP, $54,522.94

Spring/Fall Health Householders

To inform British Columbians of policy developments, new services and healthy lifestyle choices available to them within their regions.

TBWA (creative services), RFP, $116,986.35
Queen's Printers (production services), QP Req, $150,195.50
Cheadle Photography (photographic services), DP, $1,350.00

Labour Day Message

A campaign to acknowledge the commitment and contribution of workers to the Province's history.

TBWA (creative and production services), RFP, $20,300.28
Genesis/Shepansky (advertising purchasing), RFP, $58,294.29

Northern Development Initiative

A campaign to inform people living in the North about the benefits of the Northern Development Initiative Agreement.

DDB Canada (creative and production services), RFP, $27,286.00
Genesis/Shepansky (advertising purchasing), RFP, $43,840.02
Miscelleneous (purchase signage), DP, $2,281.83

Operational Communications Projects

Creative, production, marketing and advertising purchasing services for operational communications projects. Multiple minor items. See attached examples.

Various, Various, $1,562,592.00

Total $18,994,161.05

10 Comments

Yikes, grow-op? breach-of-trust? If the RCMP raided the legislature for these tired crimes surely this is evidence enough for a warrant to search Martyn Brown's office. And they gripe about Tim Stevenson costing the system something. Sheesh! Arrogant robber barons. Give back both my money and the election. Argh!

Hmm, funny this info was only available to reporters on a Friday afternoon.

13.9 million to tell us we're living in the best place on earth? Did these ads ever run outside the province?

I remember how they roasted the NDP over this kind of partisan advertising during the 90's. Bloody hypocrites.

Gordo saw some of his power slipping away well before the election so what else was he to do but spend our money saving his slightly corrupt ass. To not expect folks to ask Taylor whta extra money was spent tryig to con the taxpayers, was simply dumb, but for a buch of guys who had total control of things for the last 4 years they figured they could get away with it. I hope they enjoy their latest pay raise. The word sleezy comes to mind

Its easy to attack Campbell on this one. I am hopeful the government and opposition will be able to change this in time for the next election.

The Liberals were crafty, designing government ads that worked amazing well with their own party ads and those of some third party supporters.

Time to fix it.

...and they complained about the unions' advertising campaign which a) didn't cost a fraction of this and b) wasn't stolen from taxpayers' pockets.

At least they got some quality ads out of the budget, comparing to those BCTF rollercoaster craps, I say money well spent.

This was money well spent.

You can't put a figure on how good for the economy it is to be a proud, confident people.

But, with BC's unemployment figures and consumer confidence levels - you can tell something is working.

Where would you rather the money be spent, helping greedy drug addicts, and welfare bums. Lets face it the media won't do there job in this province, so the Liberals have no choice but to let us know what a good job they are doing.

That's pretty funny. The crappy roller coaster ads were not BCTF, they were a gift from Mr. Campbell's construction industry buddy Phil Hockstein to scare voters away from the NDP...

That 14 million spent probably helped keep the NDP out of power which would of cost the BC taxpayers hundreds of millions.

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