Today, Province columnist Mike Smyth reported a major pro-provincial Liberal advertising campaign will be launched next month by the Coalition of British Columbia Businesses. The details of that campaign were contained in an email sent to business leaders by British Columbia Chamber of Commerce president John Winter. The following is a complete copy of that email, which Mr. Smyth obtained and graciously provided to Public Eye.
----- Original Message -----
From: John Winter
Sent: Friday, January 21, 2005 12:21 PM
Subject: FW: Coalition Communications Campaign Update
As you know, the BC Chamber of Commerce is a long-time member of the Coalition of BC Businesses. The Coalition came into being in 1992 in response to what was felt at the time to be some very extreme and oppressive labour code amendments being proposed by the NDP government of the day. The Coalition has been quite successful over its history as the voice of small businesses throughout BC on employment and labour issues, and has successful shielded organizations like ours who shy away from entering the political arena.
Since the change in government in 2001, changes to the Employment Standards Act, and the Labour Code itself have proven beneficial to businesses of all sizes in this province, and have helped to create a climate of investment certainty that has spurred job creation like never before.
The Coalition will be undertaking a public communications program which will be rolled out as a lead-up to the provincial election campaign. All members of the Coalition, including the BC Chamber have enthusiastically endorsed the communications proposal and have been active doing fundraising within the business community to pay the freight. Radio and print ads in a wide range of markets are planned for the month of March. We have found that many businesses support the government policy regarding labour and employment and are willing to contribute to the Coalition's efforts as a consequence. If you have members who you think might be interested, we would love to hear about them.
As we begin to execute the communication strategy, we are looking for your help. We are looking for small business people anywhere in the province who are willing to speak publicly about how the policies of the government have made a difference to their business in the past years, - i.e., "I've been able to hire 4 more people", "I have begun to expand my location", or comments of a similar nature. The testimonials would be used in the media campaign.
Please take a moment to think through your membership lists and contact networks. If you know of someone who may be a suitable candidate, please forward their name and contact information on to the Coalition Coordinator, Ilona Rule at firstname.lastname@example.org
We will provide any media training and support needed to help the validator shine. We are targeting late February for the completion of production so will need our roster of validators assembled by the end of this month.
I will be in touch with you later with more information about the media plan. But for now, we need the friendly faces to help us get the message out...and we need your help to do it. Thanks.