Just like selling laundry detergent

Today, Ipsos-Reid Corp. released a major poll on the upcoming election. Most of the poll results have already been publicized by The Vancouver Sun and BCTV. But the survey also included questions testing some of the messages the provincial New Democrats and Liberals will be using during that election. Company public affairs vice-president Kyle Braid talked a bit about the answers to those questions during his breakfast presentation. And Public Eye is pleased to provide both to our readers.

New Democrat messaging

Thirty eight percent of British Columbians agree "Carole James and the NDP will get all British Columbia working together again." Ten percent of Liberal voters, 71 percent of New Democrat voters and 40 percent of Green voters agree with that statement.

Forty one percent of British Columbians agree "Gordon Campbell and the BC Liberals are mean spirited." Thirteen percent of Liberal voters, 67 percent of New Democrat voters and 53 percent of Green voters agree with that statement.

Fifty percent of British Columbians agree "British Columbia can't afford another four years of Gordon Campbell and the BC Liberals." Twelve percent of Liberal voters, 86 percent of New Democrat voters and 63 percent of Green voters agree with that statement.

Sixty one percent of British Columbians agree "Gordon Campbell and the BC Liberals have balanced the budget on the backs of the poor and vulnerable." Thirty four percent of Liberal voters, 87 percent of New Democrat voters and 71 percent of Green voters agree with that statement.

Sixty three percent of British Columbians agree "You can't trust Gordon Campbell and the BC Liberals to keep their promises." Thirty six percent of Liberal voters, 85 percent of New Democrat voters and 70 percent of Green voters agree with that statement.

Liberal messaging

Forty five percent of British Columbians agree "Carole James and the NDP are really no different than the 1990’s NDP." Sixty-seven percent of Liberal voters, 21 percent of New Democrat voters and 46 percent of Green voters agree with that statement.

Fifty percent of British Columbians agree "British Columbia can't afford another NDP government." Eighty three percent of Liberal voters, 13 percent of New Democrat voters and 42 percent of Green voters agree with that statement.

Fifty-one percent of British Columbians agree "Carole James is too inexperienced to be Premier of British Columbia." Sixty seven percent of Liberal voters, 39 percent of New Democrat voters and 43 percent of Green voters agree with that statement.

Fifty-three percent of British Columbians agree "The actions taken by Gordon Campbell and the BC Liberals may seem harsh, but they were necessary to ensure British Columbia prospers in the future." Ninety percent of Liberal voters, 17 percent of New Democrat voters and 46 percent of Green voters agree with that statement.

Fifty-seven percent of British Columbians agree "Gordon Campbell and the BC Liberals have put BC on the right track to prosper over the next few years." Ninety-two percent of Liberal voters, 25 percent of New Democrat voters and 37 percent of Green voters agree with that statement.

Sixty-one percent of British Columbians agree "Carole James and the NDP are too closely tied to organized labour unions." Eighty-four percent of Liberal voters, 37 percent of New Democrat voters and 60 percent of Green voters agree with that statement.

12 Comments

Fascinating stuff. What it mostly suggests to me is a huge gap in the political middle. Thanks for posting it.

50% of British Columbians agree that:

"British Columbia can't afford another four years of Gordon Campbell and the BC Liberals"

AND

"British Columbia can't afford another NDP government"

The old adage "the more things change, the more things remain the same" seems quite apropos!

All the poll says is that the public is majorly disatisfied with the options placed before them within this electoral system.

I personally think that this gives a boost to electoral reform, especially a system that is less party dominated than most systems.

Oh, a member of the "Yes" side for STV thinks that the polls show a need for electoral reform.

Blah, blah, for Bernard von S, or he'll kill this puppy as his election posters proclaimed when he was at UVic. His Yes to STV or all the puppies will die team of failed candidates and others with chips on their unelectable shoulders like Hallsor et al, are hoping to change the rules of the game in the slight hope that they could be elected with a different system.

It's all about those chips on the shoulder, not about developing a system that suits BC.

I don't have a chip on my shoulder, and I still think the current electoral system sucks. Not all British Columbians who think that are failed candidates.
As for developing a system that suits BC, I trust the work of the Citizen's Assembly more than some panel of experts or worst, politicians.

Everytime I hear a reference to the NDP being tied to Labour I wonder where the Liberals being completely in bed with business comes in? Where is the balance?

When the BC Business Council gets to select 25% of delegates to Liberal Convention, or when the Jimmy Pattison Autogroup has a "Sign up to be a BC Liberal!" link on its website, then I'll take your complaint seriously.
The Liberal's links to business are financial. The NDPs link to labour are structural and constitutional, as well as financial.

The financial connection is much more likely to result in a desire for recompense. Why do the BC Business council, fish farmers, casinos, land developers and so on contribute to the BC Libs? Because they want legislation that will favour them. They want laws that will create an environment that is conducive to business. Why do the labour groups affiliate with the New Democrats? Because they want legislation that will protect the worker's working conditions and rights.

Personally, I believe the money contributions (18.5 million) to the BC Libs from the BC business world buys a lot more legislation. At least the business community knows how to get value for their dollars.

61% agree that Premier Campbell and the BC Liberals balanced the budget "on the backs of the poor and vulnerable"; 53% agree that while their actions may seem harsh, they were "necessary to ensure British Columbia prospers in the future."

If this poll is accurate, there's enough overlap here to paint a pretty depressing picture. New electoral systems, electoral financing reform and/or new political choices won't help us if we think it's OK to sacrifice the poor and the vulnerable to secure our own future prosperity. Maybe we need to start looking in the mirror.

Deep Dawn. Very deep.

I would link to invite views to a new site all about how wonderful the BC Liberals are.

www.BCLiberalsSuck.com

I really hope that this gets posted. Freedom of speech really isn't when you can't get posted.

I really love this Country, but we have a few problems.
Do you know what the real trouble is with B.C. and Canada is? Socialist Communist policies namely set up by Liberal and NDP governments.

They say "Hey, lets not control our spending, and tax our citizens to death".

One province that just bugs the livin daylights out of me is Saskatchewan. 17 billion dollars in debt. Every one wants a union. Everyone wants a home for $70,000.00 and a job that pays miniumn $60,000.00. Everyone wants the goverment to take care of them. What a nightmare. Who will pay fo this? My high taxes of course!

You guys in BC are similar. With a province so rich in natural resources,why do you have such a large debt? Why can Alberta do what you can't do? Alberta is debt free. YOu are not - and you pay PST! The guys in AB do not. Get rid of your socialist agenda. You will not succeed if you continue to think the government will take care of you.

Thats my spot.

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