Today, the Canadian Broadcasting Corp. is reporting the provincial government's best place to work advertising campaign has cost taxpayers $973,425. That amount does not include monies spent on ads promoting British Columbia as the best place to learn, live and invest. But what's even more interesting is that the agency responsible for the campaign's creative and development work was TBWA\Vancouver. For those of you who don't know, TBWA is better known as Bryant, Fulton and Shee Advertising Inc. - the firm responsible for marketing the Liberals during the last election. Province columnist Michael Smyth also revealed Bryant, Fulton and Shee as being the creative mind behind the government's so-called fact-based healthcare and pharmacare advertising campaigns. And it was the ad agency for the Vancouver 2010 Bid Corp.
November 18, 2004