Taking lessons from Al Gore

Looks like Viewpoints Research Ltd. is keeping its non-unionized call centre busy. Public Eye has learned the Winnipeg-based company, which recently beat out unionized Strategic Communications Inc. to become the New Democrat's election pollster, is currently in the field. In addition to usual voter preference and top of mind questions, Viewpoints asks respondents to rate the importance of "taking care of ordinary British Columbians" and "ensuring there're opportunities for all" and whether they think the Liberals "put powerful interests ahead of ordinary people." If the New Democrats commissioned this survey, it's likely Viewpoints is message-testing these statements as possible campaign themes.

The survey also asks "notwithstanding how you're going to vote, which party do you feel the closest to?" - an attempt to determine how many British Columbians are voting strategically. And it questions whether the electorate thinks the Liberals deserve to be re-elected, an issue originally raised by Ipsos-Ried Corp. in September. But, despite a third party threat from the Greens, Viewpoints doesn't seem the least bit curious about how British Columbians feel about environmental issues. The following is a copy of the survey, which was transcribed by one of Public Eye's readers.

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1. Is the B.C. Liberal government on the right or wrong track?

2. If a vote were held today, would you vote Liberal, New Democrat or Green?

3. Are you certain of the way you're going to vote?

4. What is your second choice or do you have one?

5. Notwithstanding how you're going to vote, which party do you feel closest to?

6. Thinking of the party leaders, which leader would make the best premier?

7. How did you vote in the 2000 election?

8. On a scale of 1 to 5, where one is not very important and 5 is very important, how would you rate the following issues?

(a) Children and schooling
(b) The province's finances
(c) The economy and jobs
(d) Taking care of ordinary British Columbians
(e) Ensuring there're opportunities for all
(f) Healthcare

9. Which leader would be best at dealing with the above issues?

(a) Children and schooling
(b) The province's finances
(c) The economy and jobs
(d) Taking care of ordinary British Columbians
(e) Ensuring there're opportunities for all
(f) Healthcare

10. Overall, do you feel your better off or worse off after four years of Liberal government?

11. Do you agree or disagree: I definitely can't see myself voting for the Gordon Campbell Liberals.

12. Do you agree or disagree: I definitely can't see myself voting for the Carole James New Democrats.

13. Do you agree or disagree: I definitely can't see myself voting for the Adrianne Carr Greens.

14. Do you agree or disagree: the B.C. Liberals deserve to be re-elected.

15. Do you agree or disagree: the B.C. Liberals put powerful interests ahead of ordinary people.

16. Age?

17. Income?

17. Are you or is anyone in your household a union member?

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