Yesterday, there was much gum flapping by talk show callers about a supposedly secret subliminal muzzle flash from the handgun in the Liberal's recent attack ads. A frame-by-frame analysis of the tape revealed that the gun, which appears to simply be pointing at the camera, actually fires. But who did that analysis in the first place and how did it become a national story? As near as we can tell, the man responsible is Paul Albers, an active member of the online right-wing community. On Sunday, he posted a message under the pseudo name Grig about the subliminal muzzle flash on Free Dominion, an Internet forum for Canadian conservative political commentary. At the time, Mr. Albers, wrote "I just fired this off to Bourque (Newswatch), so watch for it there. If it doesn't show up by Monday morning, blitz the media with this." A day later, Pierre Bourque published that story on his Website, a popular news digest regularly read by the punditocracy. It then showed up on radio and television broadcasts before finally making the headlines today.